What term is used for data that has been collected directly from a survey or experiment?

The term used for data that has been collected directly from a survey or experiment is "primary data." This type of data is original and gathered firsthand by the researcher for a specific purpose. For example, when a researcher conducts an experiment or administers a survey, they are collecting primary data because it reflects their own observations or direct responses from participants.

Primary data is crucial in research as it tends to be more reliable and relevant to the specific question being investigated. This direct involvement allows researchers to ensure that the data meets their methodological requirements and can be tailored to their specific hypotheses or inquiries. In contrast, secondary data involves the use of information that has already been collected and published by others, which can sometimes lead to limitations concerning the context and applicability to new research questions.